The Path Forward motif, designed to signify continue progress, serves as an extension of the loop found in the letter W. This element introduces both flexibility and expressiveness to the brand's communication. It finds its application in various materials depicting growth, either as a standalone graphic representation or seamlessly integrated into photography, further enhancing the brand's visual identity.

A style of illustration that pays homage to the logo and the path, that can be turned into different simple flat objects that represent many concepts of the brand, steps in a journey, or attributes from the card products.