Cervecería Modelo's packaging proposal aims to introduce a new drink, Cerveza Vida, into the market to celebrate the vibrant and flavorful essence of the traditional cantarito cocktail from Jalisco, MX.

The name of the drink, symbolically cut in half, signifies the metaphor that life can be fulfilled with cherished memories that Cerveza Vida can evoke. This idea is visually represented through the brand's implementation in advertising materials, as well as the stacking arrangement in both primary (the individual cans) and secondary (the 12-pack box) packaging scenarios.