A new brand for a global supply chain consulting.
Miebach, is a well known supply chain based in Germany. The task was to redesign their brand with a more global, modern, and human approach, always keeping in mind the end user.
The angled "M" monogram draws inspiration from the cast shadows of the shipping containers, providing a sense of projection. The counter shapes of the monogram functionally serve as key elements in the visual language, acting as holding shapes for imagery and anchoring elements to justify relevant information.
People-focused imagery with warm colors and optimistic expressions enhances the human approach that the brand aims to achieve. All of this is supported by a vibrant color palette, giving the entire visual system a modern and contemporary appearance.
Agency: DeSantis Breindel
Creative Director: Dru DeSantis
Design Director: Jorge Galán