Elevate the moment
LUNA Bar is the first snack bar made for women in 1999, a mindful bite that helps them tune into their true selves and trust their intuition for what truly nourishes them.
The objective was to bring LUNA’s new brand positioning to life in a way that feels fresh and relevant to both existing customers and potential consumers. The underlying insight was clear: without brand evolution, there’s a real risk of losing shelf space—a message directly echoed by Walmart.
The creative concept, “Elevate the moment,” served as the foundation for the visual transformation. It provided a unifying idea that informed everything from the moon-inspired “U” in the logo to the color palette and typography treatment. This sense of elevation and lightness extended across packaging, product presentation, and all communication touchpoints, resulting in a modern and cohesive brand experience.
Agency: Design bridge and partners
Creative Director: Scott Lambert / Ryan Boyd
Design Director: Jorge Galán
Sr. Designers: Isis Wolf / Stephanie Araujo/Viviana Florez/Ryan Su
Designer: Adam Caporuscio
